I wanted to follow up on the very clever study by David McKenzie and Berk Ozler about blogging impact that I mentioned yesterday. The authors also employ several methods to gauge the impact of blogging on the academic reputation of the blogger and of her institution, and on attitudes of readers. The authors conclude:
Using a variety of data sources and empirical techniques, we feel we have provided quantitative evidence that economic blogs are doing more than just providing a new source of procrastination for writers and readers. To our knowledge, these findings are the first quantitative evidence to show that blogs are having some impacts. There are large impacts on dissemination of research; significant benefits in terms of the bloggers becoming better known and more respected within the profession; positive spillover effects for the bloggers’ institutions; and some evidence from our experiment that they may influence attitudes and knowledge among their readers. Blogs potentially have many impacts, and we are only measuring some of them, but the evidence we have suggests economics blogs are playing an important role in the profession.
The study linked to can be obtained here. I haven’t read it yet, but thought I’d pass it along.